Management Bios

Marc Loret - President and Co-Founder
Current President and co-founder of the company with Pierre Berthet, Marc Loret brings years of executive management skills and engineering expertise to his position. Based out of Analog Way headquarters in Paris, France, Marc oversees the complete and global operations of the company. Although Marc has been strongly motivated by the sales aspect of the business throughout the years, he nevertheless never abandoned his technical and engineering expertise and passion. Co-author and author of several patents, Marc was namely the author, in 1987, of the first LED display devices patent. Born in Le Havre, Marc earned a BSEE from Versailles University and has also specialized a year in Signal Processing at the "Institut National des Tlcommunications" in Paris.

Pierre Berthet - Chief Technology Officer and Co-Founder
Co-founder of the company in 1989 with Marc Loret, Pierre Berthet is now Chief Technology Officer. Thanks to his strong knowledge of the market and its actors, Pierre concentrates on advanced product development. Based out of Analog Way headquarters in Paris, France, Pierre is the co-author of 3 patents in disk data storage processing and LED display LSI drivers. Prior to Analog Way, Pierre held several positions in Analog Electronics Engineering for the Industrial field and in Audio/Video design consulting for the music and display market. Born in Boulogne, Pierre earned a BSEE from Versailles University in 1977 and specialized a year in Signal Processing at the "Institut National des Tlcommunications" in Paris.

Ludovic Mellot - Vice President - Sales North America
Based out of Analog Way New-York office, Ludovic oversees the sales and operations of the Canadian and American markets. Ludovic, who joined Analog Way in 1998, previously served as Sales Manager, responsible for the development of the Asian markets. Prior to that Ludovic spent 7 years in sales and negotiation functions in the IT industry. Born in Paris, Ludovic earned a postgraduate degree in International Trade from the University of Paris. He also holds a business school degree in International Trade and a European business certificate from South Bank University in London.

David Nicolas Desbordes - Vice President - Sales Asia Pacific
Based out of Analog Way Singapore office, David oversees the subsidiary management of sales and the strategic development of the subsidiary in Asia. David, who joined Analog Way in 2001, previously served as Area Sales Manager for the Middle-East and South East Asia areas. Prior to that, David spent 5 years in the IT industry. Born in Paris, David earned a Master Degree in Finance from M.B.A. Institute in Paris and holds a B.B.A. in Finance.

Alexander Schöpff – European Sales Director
Based out of Analog Way headquarter in Paris, France, Alexander Schöpff oversees the management of sales in Europe and develops dealer relationships within this region. Alexander, who joined Analog Way in 2003, previously served as Area Sales Manager covering mainly Germany and the Eastern European countries. Prior to that Alexander spent 10 years in B to B sales in IT and Audiovisual Industry. Alexander holds a Business School graduate.

Ludovic Vossovic – Worldwide Marketing and Communication Manager
Based out of Analog Way headquarters in Paris, France, Ludovic Vossovic supports the marketing strategy for the group and develops communication to enhance the visibility of Analog Way’s products through the media and events Prior to joining the company in 2007, Ludovic began his career in advertising for radio channels and A/V Press. He then joined Avid Technology as Field Marketing Representative for Digidesign France and then contributed to set up a post production company in 2002 in Paris.