Management Bios

Marc Loret - President and Founder
Current President and founder of the company with Pierre Berthet, Marc Loret brings years of executive management skills and engineering expertise to his position. Based out of Analog Way headquarters in Paris, France, Marc oversees the complete and global operations of the company. Although Marc has been strongly motivated by the sales aspect of the business throughout the years, he nevertheless never abandoned his technical and engineering expertise and passion. Co-author and author of several patents, Marc was namely the author, in 1987, of the first LED display devices patent. Born in Le Havre, Marc earned a BSEE from Versailles University and has also specialized a year in Signal Processing at the "Institut National des Tlcommunications" in Paris.

Adrien Corso, Chief Executive Officer
Based at the French Headquarters of Analog Way, Adrien Corso joined the company as CEO in May 2009. Adrien is in charge of the overall management of the company, including the subsidiaries in the US and in Asia. Adrien holds a degree in Engineering and Business Administration from Ecole Centrale Paris and EM Lyon Business School. Before joining Analog Way, Adrien worked for multinational corporations in high technology industry. For more than 8 years, Adrien operated in the world’s largest precision scales manufacturer, as General Manager of a subsidiary.

Ludovic Mellot - America Sales Director
Based out of Analog Way New-York office, Ludovic oversees the sales and operations of the Canadian and American markets. Ludovic, who joined Analog Way in 1998, previously served as Sales Manager, responsible for the development of the Asian markets. Prior to that Ludovic spent 7 years in sales and negotiation functions in the IT industry. Born in Paris, Ludovic earned a postgraduate degree in International Trade from the University of Paris. He also holds a business school degree in International Trade and a European business certificate from South Bank University in London.

Alexander Schöpff – EMEA Sales Director
Based out of Analog Way headquarter in Paris, France, Alexander Schöpff oversees the management of sales in the EMEA region and develops dealer relationships within this region. Alexander, who joined Analog Way in 2003, previously served as Area Sales Manager covering mainly Germany and the Eastern European countries. Prior to that Alexander spent 10 years in B to B sales in IT and Audiovisual Industry. Alexander holds a Business School graduate.

William Roddes – Asia Pacific Sales Director
Based out of Analog Way Singapore office, William oversees the subsidiary management of sales and the strategic development of the subsidiary in Asia. William, who joined Analog Way in the beginning of 2008, previously served as Chief of Representative Office in Shanghai covering the Far East Asia. Prior to that, William started his career in Hong Kong as a Sales Manager in 2002, and then evolved between France as a Trader and Asia. Born in Paris, William earned a Master degree in International Business and an M.A. in International Marketing with a speciality in Asian market.

Franck Facon – Worldwide Marketing & Communication / Customer Service Director
Based out of Analog Way headquarters in Paris, France, Franck Facon supports the marketing strategy for the group to develop and promote Analog Way products, and maximize the company's visibility worldwide. Between 2002 and 2008, Franck was Sales Manager for the French market at Analog Way. Before joining the company, he worked more than 10 years in the audiovisual sector with various sales and marketing functions. Franck holds a Master degree in Marketing.