In terms of content, however, “it’s easy to get nice portrait or landscape shots of the natural world, but we had to think about what would work for such a narrow strip of wall,” Barron explains. “We shot a wide variety of locations from New York City to Yosemite, San Francisco and Big Sur, California. We used RED cameras to capture the 8K content, which was organized into two categories: city and energy, such as New York City’s new One World Trade Center, Ellis Island at sunset, Central Park and uniquely shaped structures; and nature and peace, such as the Golden Gate Bridge, Yosemite, Big Sur and Big Basin’s tall trees.
“Although the videowall does not display 8K we shot 8K so when you pare the image area down to a narrow strip you still have enough resolution to look good at that huge scale,” says Barron.
“We had to have enough vertical pixels to make sure we weren’t stretching the image to fit the wall,” echoes Georgescu. The custom 8K content was uploaded into Analog Way’s Picturall Pro media server where it was split into five 1080P feeds for the videowall controller to ingest and sync into one tall image.
“We had to make sure the system was 100 percent operational before Wells Fargo moved into the building,” Georgescu adds. “To ensure that, we had the videowall up and running 24/7 for 45 days allowing for any ‘kinks’ to be vetted prior to the move in.”
Georgescu had worked on several previous projects with Analog Way, and Analog Way Regional Sales Manager Seth Teates was confident that Picturall Pro would be “a perfect fit” for the one-of-a-kind Leyard and Planar video wall.
“Picturall Pro is a very powerful, ultra-reliable server capable of full resolution playback of uncompressed images on very large pixel spaces,” says Teates. “This project would have been beyond the capabilities of many servers, but it was right in our wheelhouse. Picturall Pro fulfilled all the requirements with headroom to spare.”
Teates gives kudos to the smooth coordination of the teams from Derector, HB Communications, Leyard and Planar and Analog Way that “worked so well together” to bring Wells Fargo’s unique vision to life.
“The space has turned into what Wells Fargo ultimately imagined it could be,” says Barron, a decompression zone filled with images of the big, beautiful world outside the trading floor.
Structuretone was the general contractor for the project and The Switzer Group the architects. RCI Communications worked under HB Communications to perform the physical installation of the mount and videowall.