Leading pharmaceutical firms, government agencies, beverage companies and music industry professionals have taken advantage of AP Live’s new virtual production capabilities for “the smallest to the largest events,” Abshier says. “Clients have seen how they can fulfill a lot of the functionality of big events here; when virtual production is paired with our proprietary, secure web platform and they can add in our live support for breakout rooms and an exhibit hall for a better overall product.”
Additional customers have included government agencies for meetings, a band for a live event/music video crossover, and local non-profits, which afford AP Live “the opportunity to give back to the community,” Abshier says.