Analog Way, a global leader in high-end image processing and presentation systems, has established Analog Way China Co. Limited, a Shenzhen-based joint venture with Chinese partner Zhu Rongjun, founder and general manager of Jiangsu Rongze Tianyun Electronics Co., Ltd.

The new structure will strengthen Analog Way’s presence in the Chinese professional AV market by expanding local technical support, after-sales services, and spare parts availability for customers and partners across mainland China.

The announcement was made during the opening of Analog Way’s new China office in Shenzhen, marking the next stage of the company’s expansion in the region.

A strategic step for international growth

Eric Delmas, Chief Executive Officer of Analog Way, said the Chinese market plays a central role in the company’s international development.

“China is a key market for Analog Way. The creation of this joint venture and the opening of our China office are important steps to strengthen our presence and investment in the region. We look forward to continuing to develop the market together with our local partners.”
— Eric Delmas, CEO, Analog Way

A partnership built on trust

The joint venture formalizes a partnership developed over the past three years between Analog Way and Zhu Rongjun’s company.

“In the Chinese market, credibility and long-term commitment are essential. Our cooperation is built on a shared focus on technical support, after-sales service, and long-term responsibility to our customers.”
— Zhu Rongjun

Reinforcing the Asia Pacific ecosystem

Guy de Souza, Vice President of Analog Way Asia, said the joint venture will further strengthen Analog Way’s regional ecosystem and collaboration with partners.

“China is a strategic market for Analog Way in Asia Pacific. With this joint venture and our expanded local presence, we are reinforcing our ability to support partners and customers while continuing to grow the professional AV market across the region.”
— Guy de Souza, VP Analog Way Asia

New strategic partnerships in China

During the event, Analog Way also announced strategic cooperation with several companies in the mainland China rental and professional AV market. These partnerships aim to expand Analog Way’s presence in the rental and staging sector and support the deployment of its screen management systems for live events, touring productions, and corporate shows.